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TOM'S Padel is the "it" spot for Jakarta's affluent, health-conscious, socially active community — four courts, a café by Makna Coffee, cold plunge, and a room that plays at 100% on peak nights. Put your brand where they actually show up.
In a world where spaces are built for volume, TOMS chose depth. Every court, every session, every interaction is intentionally designed — not just for the game, but for the experience around it.
Because padel, at its core, isn't just about playing. It's about connection, energy, and belonging. People don't just book courts here. They show up, stay longer, and come back.
Every figure below is from our live booking system, Jan 18 – Apr 23, 2026. Weekend volume, peak-hour saturation, and a loyal unique-player base — this is the room you'd be sponsoring.
Your brand lands in front of 566 verified, returning, affluent players every booking cycle — with 858 sessions concentrated on Sat & Sun evenings. It's a room, not a highway.
A curated social ecosystem in Cilandak — four courts named after Bali's most-loved districts, Makna Coffee café, pro shop, cold plunge, prayer rooms, lounge, outdoor garden seating and more.
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Mix and match across surfaces. Every benefit is negotiable under T&C; bespoke packages start around Rp 250M and scale to Rp 1B per year.
Every benefit is acquirable individually under T&C. More placements can be discussed — we build around your goals, not a rigid deck.
Generic tiering for any event TOMS produces — fully customizable. For annual or multi-event deals, we'll build a bespoke scheme.
* Each benefit subject to T&C · additional placements negotiable · multi-event discounts available.
TOMS attracts a concentrated segment most brands struggle to touch with paid media — affluent, health-conscious, time-rich on weekends, brand-literate and socially networked.
* Jan = 14 days (from 18th) · Apr = through 23rd · Mar impacted by Ramadhan/Lebaran
Red courts (Canggu, Kuta) run hottest — prime for court branding.
Honest answers. If something isn't here, book a call — we'll work through it with you.
Everything. Product sampling in the lounge, branded cold-plunge towels, co-branded café drinks with Makna, on-court brand experiences (20-min activation in Gold), winner-board takeovers, IG Reels with our community captains, and bespoke events co-produced with TOMS. Logos on banners are the floor, not the ceiling.
Yes — the tiers are defaults. If you want court-title sponsorship ("Court Canggu presented by X") for a full year, uniform branding, or a bespoke activation, we build around it. Annual deals typically start Rp 250M and scale to Rp 1B.
Predominantly 25–45, skewing 60/40 male/female, with a concentrated South Jakarta professional base — finance, tech, creative, founders, senior executives. We can share anonymised booking-time and spend patterns under NDA for serious conversations.
IG-led (@tomspadel) with a 3-week run-up: teaser reels, player spotlights, KV drops, story polls, WhatsApp broadcasts to our 566 verified player list, and cross-posting with Makna Coffee. Day-of, we capture and publish an after-movie within 72 hours.
Overall YTD 38.2%. Normal (non-Ramadhan) periods run 49.0% average with 100% peak days recorded (Jan 23). Ramadhan period averaged 20.4%. Peak hour (20:00) sits at 70% post-expansion to 4 courts. Weekend saturation (Sat+Sun) accounts for 37.5% of all sessions — 858 of 2,286 in just 2 days.
A standard TOMS-produced tournament runs ~60–80 active players (16 teams × 4–5 players) with 150–220 total on-site including spectators and partners. Eyeview contact over a 2-day event lands in the 1,500–2,500 range, with digital reach across @tomspadel and co-sponsors adding 15–40k impressions. Base rate for context: 16,002 on-site eyeviews across our first 95 days.
The calendar fills quickly and exclusive Gold slots are one-per-event. If your Q2–Q3 brand plan involves Jakarta's affluent health-and-lifestyle room, let's start a conversation.
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